Our Strategy

Construction is one of the largest industries globally. As a result, construction plays a central role in the world economy; it creates jobs, provides housing to almost everyone living on our planet and builds commercial, industrial and civil infrastructures that enable economic growth. 

Construction, however, faces significant challenges. Productivity is low and has been stagnant over the last few decades. Skilled labor is in short supply and health and safety issues are abundant on jobsites. Carbon emissions are high and continue to rise. 

In the face of these challenges, construction is transforming. Enabled by digitalization, construction is industrializing. BIM, pre-planning and pre-fabrication penetrate deeper into construction projects around the world. Jobsite robotics is becoming a reality. Workflows are becoming more efficient and effective. Sustainability is becoming an important ingredient for our customers’ success, while health & safety is moving up the agenda. Construction is becoming more efficient, faster, safer and greener. In short, construction is becoming better. 

This is a big transformation, and it is not an easy one. Historically, construction has been a traditional industry; workflows and processes have not fundamentally changed for generations. Our customers are looking for a partner in this transformation.

Hilti is ideally positioned to be this partner. With our focus on innovation, we help our customers to do things better. Our direct customer relationships keep us close to our customers, which helps us to better understand their needs and to address them with our solutions. We are the brand that our customers trust. Our customers know that we are the company that will be around to help them in the long run.  

This defines our purpose, Making Construction Better, in our group strategy, Lead 2030. 

What does “better” mean? Better means improved productivity, safety, and sustainability. Our customer promise is to be their best partner for productivity, safety, and sustainability. 

Value creation through leadership, built on differentiation and direct customer relationships.

We create value for all our stakeholders. We create economic value for our shareholder, securing our capacity to invest in innovation and be a leader in the transformation of the industry. We also create value for our team members by offering attractive employment conditions and opportunities for personal growth. Our suppliers and partners succeed with us and the local communities benefit from our presence.

We target local market leadership and global business leadership positions in the countries and businesses we operate in. Leadership is our path to value creation.

We build our leadership positions on differentiation and direct customer relationships, two of our strategic choices, and two competitive advantages we leverage.

Better applications: Our differentiated offering of hardware, software and services, delivered through direct sales, increases jobsite application productivity, safety, and sustainability.

Better projects: Our end-to-end offering for construction projects, from design to operations, covering key applications and workflows, increases project productivity, safety, and sustainability.

Better processes: Our software-based solutions make our customers’ business processes more efficient and more effective, addressing one of the largest productivity levers.

Better experiences: In our interactions with our customers, we are accessible, transparent and reliable. We aim to offer customers an experience that consistently exceeds their expectations where it really matters. 

Our passionate and inclusive global team is at the core of our success. We aim to be a great employer for everyone, everywhere. We inspire engaged, inclusive and empowered teams. Through our individual and collective behaviors, we live out our caring and performance-oriented culture every day. We value and reward integrity, courage, teamwork and commitment.